Most trips to the dentist probably begin something like this:
The patient walks in, checks in at reception, takes a seat for about 10-20 minutes, and mindlessly browses their phone or a magazine before finally getting called back for their cleaning.
If that sounds like your average patient, you’re missing out on a huge opportunity.
We’re living in an age of transparency — where people want more information about what, and who, they’re buying from. By failing to engage patients with this type of information when they first encounter your brand, you’re inviting them to get their teeth cleaned and never come back.
Patient loyalty starts the moment someone walks through your doors. Whether it’s providing them with more information about your practice, introducing them to the dentist and staff, educating them about your products and services, or trying to relax their anxieties — Dental Digital Signage creates a better experience by communicating these essential messages.
Digital Signage Adds An Additional Touch Point
Aside from the dental chair, patients spend most of their time sitting in the waiting area. Instead of leaving them to their phone or a stack of magazines, engage them with messaging about your brand.
Most dentist just arrange flyers by reception. That’s all well and good, but by adding Digital Signage to your waiting area, you:
- Continue to grab patient’s attention with your products and services even once they’ve moved away from the counter.
- Expand your messaging from a finite number of flyers to however long you make your Digital Signage playlist — choose from hundreds of videos, as well as create custom animations that highlight your specific services, products, and pricing.
- Advertise things you otherwise can’t advertise on a flyer – like bios for your staff, social media posts, or how your practice works with patients suffering from anxiety about visiting the dentist.
Just by adding a digital display to your dental practice’s waiting area, you’d be amazed how much more messaging you can get across in less time.
Provide a Customizable Non-TV Advertising Solution
Another fixture of the modern waiting room is cable television. And that’s great… for the patients maybe. But what does it do for you?
Digital can either replace, or enhance, your current cable-powered TV.
Patient Education TV
By replacing television with strictly dental-based content, Patient Education TV turns your TV into a non-stop advertising loop for your practice. You can highlight services or specialties, products like ZOOM or Invisalign, or talk about the exceptional care your staff takes with each patient. The possibilities are endless.
Patient Entertainment TV
It’s very possible that you don’t want a strictly educational loop of content. And that’s fine. But that still doesn’t mean you should go running back to DirecTV.
Patient Entertainment TV takes that same education content, and combines with videos from out family-friendly library of content. The result is a nice balance between entertain patients while they’re in the waiting room, and educating them about your practice.
Increase Patient Retention by Building a Deeper Relationship
The first step to strengthening any relationship is getting to know the other person. When talking about the dentist, this may be things like:
- What are their qualifications?
- What are they like outside of work?
- Who else is working for them?
- What do other people say about his service?
All of these are easily relatable through a digital display in your waiting area. And once they’re out there, patients start to develop a deeper and more trusting relationship — one which they want to maintain instead of moving on to another dental practice.
Help Influence Case Acceptance
One of the biggest challenges dentists face is getting patients to opt in on services or products they recommend. Patients may be apprehensive if their insurance doesn’t cover it, or they may find the idea of anything more than a routine cleaning terrifying.
By starting the conversation in the waiting room with respectful, gentle messaging about dental services, patients get a detailed look at the benefits without having to hear or see graphic or gory images.
The result? More patients elect recommended services when presented with these kind of visuals. And if price is a concern, make sure you’re promoting your finance options on your Digital Signage, so patients know they won’t have to front the bill all at once.
Support Optimal Practice Management Revenue Initiatives
If you’ve got a product to sell, Digital Signage can effectively promote it.
Whether it’s whitening stripes, invisible braces, or a particular brand of toothbrush, by placing it on your digital display, you’re raising its awareness to your patients. Don’t let them buy their next teeth whitening plan from the grocery store because they didn’t know what you had to offer.
All of this adds up to a better experience for your patients when it’s time to visit the dentist. And a better experience means better patient loyalty.