The Psychology Behind Today’s Consumers Shopping and Purchase Decisions

When a customer sets foot in your store, you’ve won a huge victory. Not only has that person chosen you amongst all the competition, but they are now actively engaged with your business and ready you make their buying decisions.They’re not casually browsing your website while their kids are running around and screaming in the background. They’re not passively hearing your commercial on the radio while navigating rush hour traffic. They’re in your store - ready to buy and ready to listen.

Automotive Repair Trends For 2018

As we head into a new year, it’s time to take a look at what happened in the previous 12 months and reflect on what that can tell us for the year ahead. For starters, let’s have a look at some key takeaways that have been developing, not just in the last year, but over the past several years. What do these trends mean for 2018? Let’s take a look.

Addressing The Marketing Blind Spot With Digital Signage

Most marketing plans have a blind spot.With organizations spending up to 90% of their marketing budget on outbound efforts (that is, where a company initiates the conversations by sending out a message), the question should be asked, “what happens when an outbound campaign is successful?”

Free Digital Signage: Cost vs. Value

If you search for digital signage, you’ll inevitably find someone that promotes the service for free. To the shopper looking to enhance their customer experience, this sounds like a slam dunk. All the benefits of a digital display at the point of purchase with zero cost. But what does free Digital Signage actually give you? And is it really the best way to do Digital Signage in your business?

19 Ways To Use Your Digital Signage

Most people don't realize their brand story goes beyond the products or services they offer. Digital Signage offers an unlimited platform to share everything from your community involvement to sharing a bit more about the people who serve your customers. Here are 19 content ideas to share about your business.

5 Ways To Market To Millennials

Millennials. Who are they? What do they want? How can businesses effectively engage them? The answers aren't as complicated as you think. By speaking their language, you can signal to Millennials that your brand is authentic and can be trusted. Here are 5 ways to do that. 

Cable Isn't Doing Your Brand Any Favors

A common objection to paying for Waiting Room TV is “I have no way of knowing it’s working.” But look at the problem from a different perspective - How is cable or satellite driving business? If you're going to have something to entertain the people in your waiting room, why wouldn’t you choose the option that works to promote your brand and drive sales?

Digital Signage Primer - Part 3: Why You Need Digital Signage

Wondering what all the hubbub is about when it comes to Digital Signage? Well, we looked into it. We found 20 of the most compelling facts that support why businesses of any size need Digital Signage as part of their in-store marketing experience.

Easily Create and Manage Content With Digital Signage

Technology enables us to do some pretty cool things. However, it’s not so cool when it comes with a steep learning curve. I mean, have you ever tried to...

Looking For a Digital Signage Provider? Here’s Why You Should Choose 10 Foot Wave

Effectively communicating with your customers is a crucial part of a successful business. Digital Signage is an excellent tool for engaging customers in your store. If you’re in the...

Digital Signage Primer - Part 2: Different Options & Components

All screens are not created equal. Just as there are different television channels to watch depending on what mood you’re in, Digital Signage comes in different options to achieve...

Digital Signage Primer - Part 1: What is Digital Signage?

Maybe you’ve heard the term Digital Signage before. Maybe you haven’t. Either way, Digital Signage refers to a digital display in a retail or business environment that’s doing something...

Why Waiting Room TV is the Logical Choice For Your Auto Repair Shop

People are ditching cable at record rates. For decades now, cable companies have had a monopoly over television. If you wanted to watch the best in entertainment, you needed...

Improve Waiting Room Experience at the Dentist with Dental Digital Signage

If you're a Dentist who isn't using Digital Signage in your waiting area, you're missing an important marketing opportunity to engage, educate, and entertain patients. Don't waste this valueable opportunity. Consider how dental Digital Signage can help your marketing.

A Dozen Ideas to Display on Your Digital Signage

Getting started with digital signage can seem daunting. Although many digital signage players come preloaded with content, you probably want your playlist tailored to you and your business. If...

5 Easy Ways to Market Your Automotive Repair Shop

Technology has made the world better. Unfortunately, it’s also made certain things more complicated – and one of those things is marketing. Gone are the days of driving traffic...

9 Impressive Stats About Video in Marketing

In the current age of marketing, where content is king, one platform is rising faster than the others, and consumers are eating it up — video. Having significantly evolved...

5 Reasons Your Business Needs Digital Signage

Screens are everywhere. From work to personal use, people today are caught up in a passionate love affair with all things digital. As a business owner, you should be...