Think your business doesn't have a story to tell? Think again. Here are 19 ideas to jumpstart your creative thinking when it comes to Digital Signage content.
If you’re looking into Digital Signage for the first time or thinking about revamping your existing screens, you may be stuck wondering What do I even have to promote?
This feeling is not uncommon. A blank slate is a tough place to start. So if you’re trying to figure out your brand’s message when it comes to in-store digital marketing, try starting with these ideas.
1. Feature a Product, Item, or Service
In-store signage has one primary goal - to visualize and advertise your products and services. While this can be done with posters, it can be done more effectively with Digital Signage. So if you’re looking for a place to start with Digital Signage content, start by advertising your core products and services.
2. Explain the Value in a Product, Item, or Service
What your business does or sells is important but perhaps more import is why it’s valuable. Consumers are cautious with their money, so make sure you communicate the value of your brand.
For a retail store, it might be the quality. For auto repair, it could be a parts and service guarantee. For a doctor’s office, it could be long-term health. Whatever your industry, make sure you’re communicating the why behind your brand.
3. Create Urgency
Creating a sense of urgency is a great way to upsell at the point of purchase. So use your Digital Signage to advertise a sale or promotion. It can be something straightforward like a store-wide percentage off or a discount on a particular item. Or, it can be something more subtle like using the weather to create urgency.
For example, do you have a product that people are more likely to think about if it’s raining? If so, Digital Signage can update your ads automatically based on local weather forecasts and current conditions, and advertise the most relevant products.
4. Entertain Customers
Not all selling needs to be hard selling. With Digital Signage options such as Waiting Room TV, you can replace cable with family-friendly entertainment content and make sure your brand isn’t associated with offensive shows or competitor advertisements.
Not only that, but with Waiting Room TV, you can display ads, custom messages, and other live feeds alongside your main videos and promote your brand message while still entertaining customers.
5. Inform Customers
Giving customers useful information can be just as valuable and advertising your products. Today’s marketing landscape is all about content, so if you can provide something valuable to the consumer, even if it isn’t directly linked to a product or service, you’re still helping win the customer over to your brand.
For example, a dentist office might run a video on the proper way to brush your teeth. Nothing about that leads to direct revenue for the practice, but it does help create a positive brand experience for the customer.
6. Introduce Your Staff
One of the easiest ways to give your brand a personality is by making your staff feel like family to the customers. Using Digital Signage, you can create a bio slide for each member of your staff - where they’re from, what pets they have, their hobbies, favorite sports teams, etc.
Instead of just being the person behind the desk, you’re inviting customers to identify with them. And that helps build relationships with your customers.
7. Communicate With Your Staff
Not all of the screens in your business need to be customer facing. Use a screen behind the scenes or in your break room to communicate with employees. Whether it’s a meeting calendar, rules and regulations, or a shout out for great work, Digital Signage works just as well for corporate communication as it does customer communication.
8. Communicate Brand Values
Things like your mission statement, brand promise, and core values deserve to be marketed as well. And while you may not make a 30 second commercial about those things, Digital Signage gives you the perfect platform to create a free, custom graphic about your brand messaging.
9. Create a Revenue Source
Digital Signage is such a great place to promote a product or service that other companies may want to get in on it. With the option for unlimited messaging and playlist length, you may be able to get other companies to pay you to run ads on your Digital Signage, creating an additional revenue stream.
10. Display Reviews
Few things reinforce the decision to buy like endorsements from other customers. Not only does that mean your products or services can be trusted, but that they’re positively affecting other people’s lives.
Most buying decisions are made at the point of purchase, so make sure you’re influencing customer behavior with powerful content such as customer reviews.
11. Share Social Media
Share your social media efforts in your business and invite people to like or follow your brand. If possible, let them know what they’ll get by following your feed, such as the latest information or exclusive offers.
12. Ask For An Email Address
Does your company have a newsletter or other email marketing campaigns? If so, make sure you’re asking for and collecting customer emails. Digital Signage offers a great way to draw attention to your email efforts and similar to Social Media, if you let customers know the benefits to sharing their email, they’ll be more likely to opt-in.
13. Promote an Event
Are you hosting an open house? Special event? Maybe a celebrity guest? Let people know so they can show up. Even if you’re involved in an event that isn’t at your business, like a charity golf tournament, let people know about it on your digital displays.
14. Raise Awareness For A Cause
Today’s consumers, especially millennials, prefer buying from a brand that gives back. If you’re involved in any type of charity or nonprofit work, not only should you promote it, you should invite others to participate.
A well-placed screen at an entrance, elevator, or transition point can help people find their way. Whether your Wayfinding Digital Signage is static or interactive, it’s always nice to help people find the business they're looking for.
16. Build Relationships
Digital Signage can give your brand or your store a personality. Use images and text to talk about your company history, or give a behind-the-scenes look at your business. These types of messages help show the human side of your business and make you more relatable with consumers.
17. Display Date, Time, and Weather
Not everything on Digital Signage has to be brand focused. Sometimes it’s just nice to display things like the date, time, or local forecast for your staff and customers.
18. Answer FAQs
Do you ever get the same questions over and over again? Wouldn’t it be great if you could preemptively answer them?
Digital Signage can display what information people need to have ready when they’re at reception, what ingredients go into your food, or if there is a way to set up a payment plan before they even need to ask.
19. Display Special Hours
Changing your hours over Thanksgiving weekend? Closed for the 4th of July? Staying open later on Sundays from now on?
Alert people by displaying it on a bright display instead of a sheet of printer paper with 48 point Arial Bold font.
Don’t underestimate the ability of Digital Signage to communicate with customers. Everything from selling more products to sharing about the human side of your business is inbounds. And because creating content is free and the playlist length is unlimited, we suggest giving customers as much information as possible.