Digital displays capture 400% more views than static displays
59% of people who see Digital Signage want to learn more about an advertised topic.
On average, one additional on premise sign results in an increase in annual sales revenue of 4.75%.
Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
29.5% of customers find Digital Menu Boards influential for purchase of product
Digital Signage generates a 32.8% growth in repeat customers.
4 out of 5 shoppers say a video showing how a product or service works is important.
4 times as many customers would rather watch a video about a product than read about it.
The brain processes images 60,000 times faster than it does text.
4 out of 5 brands noticed up to a 33% increase in sales through the use of Digital Signage.
Digital Signage has a higher recall rate (52%) than television ads (32%), radio ads, 27%, magazines (21%), and billboards (30%).
Digital displays can potentially double audience information retention.
1 in 5 people made an unplanned purchase after seeing an ad via Digital Signage.
68% of American consumers have made a purchase because a sign caught their interest.
Digital Signage near the checkout has been proven to increase sales, with 7 out of 10 customers upsold by a digital screen that caught their eye.
Consumers overestimate how long they have been waiting by 36 percent.
Digital Signage reduces perceived wait times by as much as 35 percent.
74% of all purchase decisions are made in store.
84% of all consumers said they’ve like a company video in their newsfeed.
63% of people report that Digital Signage catches their attention.